Creative Battery Recharge at SXSW

In my recent article, "Creative Battery Recharge at SXSW," I reflect on my experiences attending South by Southwest (SXSW) over the years, highlighting its evolution from a music festival to a premier destination for creatives across the globe. I discuss the event's mission to foster face-to-face connections and share insights from SXSW's Co-President, Hugh Forrest, who emphasizes that "face-to-face connections are the world's most powerful technology." I also share personal anecdotes, including an immersive audio walking tour called "Eclipsing" by Point.A, which provided a magical audience experience. The article underscores the importance of making intentional space to fill up one's own "audience meter" to enhance the creation of shared experiences.

Read the full article here: https://www.situationinteractive.com/situation-at-sxsw/