How AI Will Shape Event Ticketing

In my recent article, "How AI Will Shape Event Ticketing," I delve into the evolving landscape of event ticketing, highlighting the industry's shift towards greater cooperation and consumer-centric approaches. I discuss how companies are reducing friction at checkout through new transactional APIs and data enrichment, benefiting both audiences and marketers. Looking ahead, I explore the potential impact of AI agents, such as Apple's forthcoming Apple Intelligence, which promises to personalize and streamline the ticket-buying experience by understanding user preferences and making purchases on their behalf. This advancement could significantly alter how consumers interact with ticketing systems and how marketers approach personalization.

Read the full article here: https://www.situationinteractive.com/how-ai-will-shape-event-ticketing/